CEO Quách Phong is currently one of the most central figures in the legal betting industry across Asia. With his strategic vision and hands-on experience, the leader of XX88 has transformed XX88 bookmaker from a rising name into a powerhouse in the industry. Not many are aware that, before reaching the top, Mr. Quách Phong went through a challenging journey, starting with a humble beginning. Thanks to his creative thinking, he gradually affirmed his worth in a market known for being highly competitive like online betting.
From the moment he officially began managing XX88, CEO Quách Phong clearly defined his goal—not merely to build an online bookmaker, but to develop a multi-service platform that is strategically sound. Under his leadership, XX88 has continuously been powerfully developed in terms of both technical infrastructure and customer service. Bypassing quick-win strategies, Quách Phong chose a path of long-term investment, centered on player experience. He directly oversaw the integration of advanced technologies to ensure that XX88 operates stably, even during surges in user traffic. At the same time, he has consistently built an international partner network to deliver one of the most high-quality game libraries in the market. As a result, XX88 quickly made its mark within the gaming community in Vietnam and across Southeast Asia.
One of the key factors that sets him apart is Mr. Quách Phong’s modern governance mindset. Unlike traditional methods, he consistently encourages innovation in every aspect of operations and strategic development at the XX88 gaming platform. This young CEO believes that for an online betting business to achieve sustainable growth, it must strike a blend data with emotion. Therefore, he always analyzes user behavior data to ensure that products are tailored to real needs. The team at the XX88 brand is carefully selected and trained by CEO Quách Phong CEO Quách Phong, based not only on professional qualifications but also on a spirit of commitment. It is this autonomy in work that fosters a knowledge-driven working environment—a crucial foundation for the XX88 system to operate smoothly and continue its upward trajectory. His leadership style is not about control but about driving innovation, creating a powerful ripple effect throughout the company and within the player community.
Under the skilled guidance of entrepreneur Quách Phong, the XX88 brand has experienced consistent strong growth throughout its development journey. More than just an ordinary gaming portal, XX88 has evolved into a popular rewards-based gaming platform in Vietnam and the broader Southeast Asian region. In just a few short years, the XX88 playground has risen to the top in monthly traffic rankings. According to the latest statistics, the number of frequent users on the platform has increased by over 150% within just 12 months, thanks to a well-executed strategy focused on digital transformation led by CEO Quách Phong. Beyond the growth in numbers, the quality of XX88’s services has also been significantly improved. From a smooth user interface and internationally certified security systems to a continuously updated and diversified game library—everything reflects the visionary mindset and strategic investments of CEO Quách Phong. Significant milestones such as “Top 5 Most Trusted Betting Platforms in Asia,” “Fastest-Growing Brand of 2024,” and “Most Popular Reward-Based Gaming Ecosystem” are among the many accomplishments that CEO Quách Phong and the XX88 team have proudly achieved, solidifying their class in the regional betting landscape.
Not only focused on present success, leader Quách Phong consistently pursues long-term development goals for the XX88 platform. With the philosophy of “innovating to lead,” he has built a clear roadmap for market expansion in the coming years. According to entrepreneur Quách Phong himself, the biggest goal between 2025 and 2030 is to position XX88 as a trusted partner in international markets. To realize this ambition, XX88 has been strengthening international collaborations, while making bold investments in technology upgrades. Promising markets like Malaysia are being deeply researched by the XX88 team to tailor services accordingly. With a “sustainable and distinct” strategy, CEO Quách Phong believes that XX88 will not only leave a lasting mark in Southeast Asia but also expand further into European and Latin American markets. At the same time, he places special emphasis on user experience, aiming to build an multi-platform ecosystem linking gaming – betting – entertainment – and technology. Features like a flexible ranking system are gradually being integrated to deliver a truly unique experience to users.
One of the key elements that has shaped the distinctiveness of the XX88 brand is the strategic mindset of CEO Quách Phong. Embracing the philosophy of “putting people at the core,” he consistently places human capital at the heart of every decision. CEO Quách Phong is not only a brilliant strategist but also a powerful source of inspiration. He regularly organizes internal training sessions, encouraging a culture of creativity within his team. The corporate culture he has built—open—has become the glue connecting departments, fostering a passionate collective. Remarkably, Quách Phong doesn’t see himself as a “boss,” but as a supporter. He frequently interacts warmly with employees to understand even the smallest concerns, enabling him to make optimal decisions. His approachable and empathetic leadership has helped him earn respect throughout the company. Moreover, CEO Quách Phong is a staunch advocate of responsibility. He once shared: “A strong business isn’t just built on revenue—it’s built on the growth of its people.” Thanks to these leadership principles, XX88 is continually uniting its team around a shared vision.